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Fahrenheit Studio Designs and Re-brands Baker Avenue Asset Management’s Corporate Financial Website

Features a fun, interactive rollover that reveals the real person/alter ego behind the financial advisor veneer

LOS ANGELES, CA—June 24, 2010—Fahrenheit Studio, a new media design and 21st century branding firm, today announced its design and re-branding of another popular investment management site, Baker Avenue Asset Management.

Fahrenheit Studio worked to focus Baker Avenue’s message on its smarter, safer approach to growing and preserving wealth. It is a message that resonates with investors who’ve been hammered by recent market volatility and are seeking a smarter way to invest for the future.

Robert Weitz, Fahrenheit Studio’s co-director, says they also sought to differentiate Baker Avenue from other wealth management firms by allowing the new Web redesign to humanize its personnel. Casual photos and tidbits about the firm’s management team are revealed in an alter-ego rollover on the site’s “Our Firm” section.

“In order to build a Web presence that pulls people in, creates a community, and encourages interactive communication, you have to establish trust and credibility,” Weitz explains. “We did this by emphasizing the humanity of these advisors. They’re not just incredibly smart investment managers. They’re also fun people with hobbies and families, and they understand the personal financial goals of their clients.”

More than just a Web site redesign, Fahrenheit Studio created a comprehensive new media approach to online marketing and branding, which delivers a strong, recognizable, and lead generating Web presence for Baker Avenue. From the very first home page animation, visitors experience a consistent correlation to the “invest smart” theme.

Also included are white papers and Webinars, as well as an extensive video library of clips that the firm’s CIO, King Lip, has aired on CNBC. The Web site is visually alive, easy to use and understand, and has helped Baker Avenue distinguish itself from its pinstriped competitors.

About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in branding and Web development for boutique financial professional sites, such as Navellier & Associates and WrapManager. The firm previously built its reputation designing high-concept Web sites for music industry clients, including Virgin Records, Warner Music Group, Sony Music Entertainment, The Rolling Stones, Korn, and Ben Harper. For more information visit: www.fahrenheit.com.

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"After 50 years in business, our brand was fragmented, our RFP process was disorganized and inconsistent, and our website didn't reflect the creativity and innovation we're known for. Fahrenheit Studio helped us rethink our messaging and streamline our RFP/RFQ response materials, which has saved us a lot of time and money. They also redesigned our website from the ground up, creating a powerful, modern online presence with vibrant, fast-loading images, a sophisticated sorting function, and a unique feature called ‘playlists’ that lets us curate articles, projects, and videos by topic and share them with prospects and clients. Since we started working with Fahrenheit, we’ve jumped from #34 to #26 on the Architectural Record list of top architecture firms. The results really speak for themselves."

—Ron Leland, Integrated Communications Director, LPA Inc.

"Our company was growing rapidly and competing with significantly larger firms, but our image was out of date. It didn't reflect our capabilities or the quality of our services. Fahrenheit really listened to us to make sure they understood our wants and needs. Then they helped us completely revamp our brand into something that truly conveyed who we are. I wouldn’t hesitate to recommend them. They were wonderful to work with."

—Scott Kays, CFA®, CFP®, Managing Partner, Kays Financial Advisory Corporation

"We first approached Fahrenheit a year ago, following a period of rapid growth and change, including the acquisition of another company. We recognized that we needed to build strong internal and external brand awareness. Fahrenheit took the time to get to know our business, our employees and our customers. They helped us develop a unified brand message, an exciting new visual identity, and a clear strategy for moving forward. The rebrand has been a huge success across the board—from employees to customers. It's revived our image as a fun, innovative, and user-friendly company. The message we're sending finally matches the way we see ourselves."

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—Jason Scott, Chief Operating Officer, L&S Advisors

"We turned to Fahrenheit Studio for a modern rebrand of our platform, and to better engage with our user base. Fahrenheit really took the time to understand our managed futures business and what users needed from the services we provided. It was a very thoughtful process to build a lasting brand and user experience, and best of all they did it within our budget. The entire Fahrenheit team was courteous, conscientious, and very enjoyable to work with."

—JonPaul Jonkheer, Executive Vice President, IASG, Inc.

"Fahrenheit's design transformed us from a financial firm into a global brand. We look bigger and work better. Our new web presence now helps drive the other aspects of our business, making our customer interaction more efficient and effective. Importantly, when people reach us, we have more clout."

—JJ Burns, CEO, JJ Burns & Company

"Fahrenheit Studio has really come through for Virgin Records. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."

—Jesse Kanner, Director of New Media, Virgin Records

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"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."

—John Mauldin, President, Mauldin Companies

"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."

—James Stigler, CEO, Lessonlab, Inc.

"The Fahrenheit team is one of the true treasures of the design world. Their expertise goes well beyond any ordinary firm. With a wide range of skills and expertise they can help their clients with both conceptual and business concepts. From design, to websites, marketing, branding, one would be hard pressed to find one company that would have such a wide range of both skills and talents."

—Eric Garcia, Owner, 48 Windows Music & Mix

"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."

—Gabriel F. Burczyk, CEO, WrapManager, Inc.

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