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Fahrenheit Studio Wins Three Silvers at the 5th Annual Horizon Interactive Awards Competition

Fahrenheit Studio, a design firm that specializes in cross-media branding, was honored with three prestigious Silver awards at the 5th Annual Horizon Interactive Awards Competition. The awards were for three Entertainment web sites on behalf of Virgin Records: Juliet, Sharissa, and Dwele.

LOS ANGELES, CA—May 10, 2006—Fahrenheit Studio, a design firm that specializes in cross-media branding, was honored with three prestigious Silver awards at the 5th Annual Horizon Interactive Awards Competition.

Fahrenheit Studio was recognized for their excellence in interactive media design for three Entertainment web sites on behalf of Virgin Records: Juliet (http://www.julietsounds.com), Sharissa (http://www.sharissa.com), and Dwele (http://www.dwele.net).

“At first I was a little confused, later thrilled that we actually picked up threeHorizon Interactive Silver Awards in one category,” said Dylan Tran, Director of Fahrenheit Studio. “We are grateful to Virgin Records, who gave us a tremendous amount of creative control and provided us with a diverse roster of artists to work with.”

The 2006 international competition was the largest and most competitive to date, nearly double the size of the previous year. Hundreds of entries were received from 17 countries including: Australia, Canada, Croatia, France, Germany, Hong Kong, Italy, Malaysia, Indonesia, Netherlands, New Zealand, Portugal, Italy, Singapore, South Africa, United Kingdom, and Nearly all 50 US States. A panel of judges, consisting of various industry professionals with diverse backgrounds, evaluated 13 different categories. The 2006 winning entries showcase the best developed web sites, cd-roms, dvds, video, kiosks, online advertising video games and other interactive media.

“The Horizon Interactive Awards winners are at the top of their class. All of the winners this year exemplify the highest standard for interactive media development,” said Mike Sauce, founder of the Horizon Interactive Awards. “It is truly amazing to see the level of creativity, craftsmanship and artistry on display among this year’s winners.”

About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based design studio founded in 1995 by the creative team of Robert Weitz and Dylan Tran. The studio specializes in developing cross-media branding campaigns that include identity systems, web and interactive, print, motion graphics and interior environments. More information at www.fahrenheit.com.

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"After 50 years in business, our brand was fragmented, our RFP process was disorganized and inconsistent, and our website didn't reflect the creativity and innovation we're known for. Fahrenheit Studio helped us rethink our messaging and streamline our RFP/RFQ response materials, which has saved us a lot of time and money. They also redesigned our website from the ground up, creating a powerful, modern online presence with vibrant, fast-loading images, a sophisticated sorting function, and a unique feature called ‘playlists’ that lets us curate articles, projects, and videos by topic and share them with prospects and clients. Since we started working with Fahrenheit, we’ve jumped from #34 to #26 on the Architectural Record list of top architecture firms. The results really speak for themselves."

—Ron Leland, Integrated Communications Director, LPA Inc.

"Our company was growing rapidly and competing with significantly larger firms, but our image was out of date. It didn't reflect our capabilities or the quality of our services. Fahrenheit really listened to us to make sure they understood our wants and needs. Then they helped us completely revamp our brand into something that truly conveyed who we are. I wouldn’t hesitate to recommend them. They were wonderful to work with."

—Scott Kays, CFA®, CFP®, Managing Partner, Kays Financial Advisory Corporation

"We first approached Fahrenheit a year ago, following a period of rapid growth and change, including the acquisition of another company. We recognized that we needed to build strong internal and external brand awareness. Fahrenheit took the time to get to know our business, our employees and our customers. They helped us develop a unified brand message, an exciting new visual identity, and a clear strategy for moving forward. The rebrand has been a huge success across the board—from employees to customers. It's revived our image as a fun, innovative, and user-friendly company. The message we're sending finally matches the way we see ourselves."

—Matt McLellan, President, Evisions, Inc.

"Fahrenheit Studio helped with our investment firm’s brand message and website. They were recommended to us by a friend who noticed our struggles in finding the right marketing agency. We knew we had been steered in the right direction from the first meeting. Fahrenheit was able to quickly fulfill our marketing needs, bringing strong design with compelling and unique content. They were always responsive and frequently went above and beyond what we had asked. We would strongly recommend Fahrenheit in the future."

—Jason Scott, Chief Operating Officer, L&S Advisors

"We turned to Fahrenheit Studio for a modern rebrand of our platform, and to better engage with our user base. Fahrenheit really took the time to understand our managed futures business and what users needed from the services we provided. It was a very thoughtful process to build a lasting brand and user experience, and best of all they did it within our budget. The entire Fahrenheit team was courteous, conscientious, and very enjoyable to work with."

—JonPaul Jonkheer, Executive Vice President, IASG, Inc.

"Fahrenheit's design transformed us from a financial firm into a global brand. We look bigger and work better. Our new web presence now helps drive the other aspects of our business, making our customer interaction more efficient and effective. Importantly, when people reach us, we have more clout."

—JJ Burns, CEO, JJ Burns & Company

"Fahrenheit Studio has really come through for Virgin Records. They consistently hit their deadlines while managing to deliver extremely high-quality, gorgeous artist websites within budget. Bringing Fahrenheit into our online branding process has met with acclaim from both the artists, managers and executive staff at EMI."

—Jesse Kanner, Director of New Media, Virgin Records

"Fahrenheit Studio helped us to formulate a strategy and execute it from soup to nuts. The results were stunning: We grew from $2 billion to $5 billion AUM; newsletter grew from 20,000 to 80,000 readers. We also launched a campaign that brought in 300 accredited investor leads in the first few hours, resulting in more than $35 million in new business."

—Patrick O'Connor, Marketing Director, Navellier & Associates

"Fahrenheit Studio is a pleasure to work with and they have delivered outstanding results for our e-commerce property Zansaar.com. The entire project from concept to delivery was co-ordinated between India and LA and executed flawlessly without a single face to face meeting."

—Jawad Ayaz, CEO, Zansaar.com

"Fahrenheit Studio came up with a complete branding and communications strategy that has helped me expand my online presence, update my image, and connect with my readers in better ways. They did everything from designing the Mauldin logo and building the website to revamping my newsletters. I encourage you to contact them and see what they can do for you."

—John Mauldin, President, Mauldin Companies

"Fahrenheit Studio knows what it takes to build a brand, and helped us achieve remarkable brand equity for Lessonlab in less than 5 years. They did this by constantly working to align our look and feel with our mission. I know of no other design team that can work effectively on such a diversity of projects."

—James Stigler, CEO, Lessonlab, Inc.

"The Fahrenheit team is one of the true treasures of the design world. Their expertise goes well beyond any ordinary firm. With a wide range of skills and expertise they can help their clients with both conceptual and business concepts. From design, to websites, marketing, branding, one would be hard pressed to find one company that would have such a wide range of both skills and talents."

—Eric Garcia, Owner, 48 Windows Music & Mix

"Fahrenheit Studio has invigorated our brand, created an interactive online community, significantly improved the return on investment of our SEO marketing budget, created a qualified lead generation engine to drive our sales efforts, and provided tremendous enhancements to our client retention management."

—Gabriel F. Burczyk, CEO, WrapManager, Inc.

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