Fahrenheit Studio Creates New Brand Identity and Strategy for Strategic Wealth Partners
SWP brand relaunches with new messaging, marketing strategy, and visual design
LOS ANGELES, CA—January 29, 2013—Fahrenheit Studio, a leading branding strategy and design agency, announced its re-branding and positioning of Strategic Wealth Partners, a wealth management firm specializing in the financial needs of entrepreneurs and business owners.
The first step involved honing and articulating Strategic Wealth Partners’ unique brand identity. As Robert Weitz, co-director of Fahrenheit Studio, explained, the financial services industry is no longer limited by geography or close-knit social networks. “The web provides an opportunity to gain widespread exposure, but it also creates a new problem,” he said. “Traditionally, RIAs and banks tried to look exactly alike. But online, this means that consumers have a hard time differentiating one from another.”
Fahrenheit Studio worked closely with the Strategic Wealth Partners team to develop a compelling brand message, identity, and position. The goal was to help the firm stand out from the crowd while still appealing to a relatively conservative audience. “Strategic Wealth Partners had already built a strong business advising entrepreneurs throughout their complete business cycle,” said Weitz, “so we encouraged them to focus all of their efforts on this market and to establish their expertise in this area.”
The resulting web presence clearly conveys the value of Strategic Wealth Partners’ services to entrepreneurs and business owners. The website highlights the firm’s wealth management process for entrepreneurs, as well as its exit planning and business valuation services. The site also features tools and resources designed to attract business professionals, including a company sellability report, webinars, and a business-oriented blog.
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based branding and design agency founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in creating living brands for businesses and celebrities. Fahrenheit built its reputation designing high-concept Web sites for music industry clients, including Virgin Records, Warner Music Group, Sony Music Entertainment, The Rolling Stones and Ben Harper. For more information visit: www.fahrenheit.com.
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