Fahrenheit Studio Develops New Brand Identity for Triton Capital Advisors
New brand positions Triton as a leader and innovator in the alternative investment world
LOS ANGELES, CA—April 25, 2013—Brand consulting and design firm Fahrenheit Studio has unveiled a new brand identity and website for Triton Capital Advisors, an alternative investment firm specializing in managed futures.
Triton Capital Advisors engaged Fahrenheit Studio to develop a new visual identity and update their brand strategy and focus. The result is a complete overhaul of nearly all elements of the Triton brand, including their corporate message, positioning, and web presence.
“While many of our clients gain valuable insights during rebranding that directly influence their marketing model, the leadership at Triton was smart to get us involved while they were rethinking their business model,” said Robert Weitz, Fahrenheit Studio’s co-director. “We helped them design and implement a complete branded solution that integrates the trading platform, marketing, and client outreach into a single cohesive program.”
Fahrenheit Studio strategically focused Triton’s message, emphasizing the contrast between their open, accessible model and the customarily opaque world of futures trading. “The Triton story is about using online innovation to bring greater transparency, liquidity, and flexibility to a trading sector that has been traditionally veiled and cloistered,” explained Weitz.
This brand story is repeated at every point of customer interaction, including the website, email marketing campaigns, and sales presentations. The new website showcases Triton’s cutting-edge online trading platform, which allows investors to view and track their portfolio in near real time. The trading platform was also redesigned to complement the brand’s updated visual identity.
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based branding and design agency founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in creating living brands for businesses and celebrities. Fahrenheit built its reputation designing high-concept Web sites for music industry clients, including Virgin Records, Warner Music Group, Sony Music Entertainment, The Rolling Stones and Ben Harper. For more information visit: www.fahrenheit.com.
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