Latest News
Fahrenheit Studio Develops New Brand Identity for Bingham Private Wealth
Oversees marketing launch of independent San Francisco RIA
LOS ANGELES, CA—July 22, 2024—Leading Los Angeles branding agency Fahrenheit Studio revealed a distinctive identity for San Francisco-based Bingham Private Wealth, launching the newly named firm as an independent registered investment advisor (RIA).
Founder Lock Bingham’s vision for Bingham Private Wealth is centered on providing Bay Area clients with bespoke attentiveness and a boutique firm experience. The firm’s fresh brand image signifies commitment to changing lives for the better across generations. “Our goal is to improve not only our clients’ lives, but the lives of their children and grandchildren as well,” said Bingham.
By integrating strategic investing with creative goal setting, Bingham Private Wealth aims to help clients make financial decisions that align with their values. The firm’s comprehensive services include financial planning, investment management, and family wealth solutions including legacy creation.
“Bingham Private Wealth’s new brand represents the firm’s deep foundational roots in the San Francisco environment and honors its strong generational perspective,” said Dylan Tran, creative director at Fahrenheit Studio. “We chose natural imagery to complement our messaging and bring the website pages to life. It clearly sets Bingham apart and reinforces the brand’s solidity and timelessness.”
Fahrenheit has deep expertise in branding, transitioning, and marketing for RIAs. The agency handles all aspects of digital marketing, content development, social media, advertising, and events—aligning everything with carefully developed strategic marketing plans.
“The financial services industry is volatile and extremely competitive. Branding and marketing for RIAs has to be based on well-executed differentiation,” said Fahrenheit’s co-director Robert Weitz. “It’s a thrill to help brands articulate their unique vision and build it out with them, providing guidance as they develop into authentic and powerful market leaders.”
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based branding and design agency founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in building complete branding and marketing systems for financial, architectural, entertainment, and technology companies. Fahrenheit works with a wide variety of clients such as IBM, Virgin Records, Mattel, Charles Schwab & Company, and Universal Music Group. Learn more at www.fahrenheit.com.
Back to Latest News