Fahrenheit Creates Brand Identity for Paragon Private Wealth Management
Transitions existing clients to new independent RIA firm
LOS ANGELES, CA—May 25, 2021—Los Angeles-based branding agency Fahrenheit Studio developed a fresh brand identity for new firm Paragon Private Wealth Management. Paragon enhanced its offerings and became a registered independent advisor (RIA).
Based in Lexington, KY, Paragon provides private wealth management along with family office services. This unique combination presented Fahrenheit partners Dylan Tran and Robert Weitz with a challenging opportunity to showcase the advantages of these integrated capabilities.
“Paragon is one of a handful of firms that expertly manages the financial lives of professional athletes and entertainers ,” said Robert Weitz, co-director at Fahrenheit Studio. “The new brand needed to continue speaking clearly to that group, while also reaching out to high net worth investors and showing them the benefits of Paragon’s full service approach.”
Paragon offers comprehensive wealth and business management services with open platform investment solutions. The firm is capable of coordinating all financial matters for its clients. Under its fiduciary duty as an RIA, Paragon provides the highest standard of care. The firm has a legal and ethical duty to act in the clients’ best interests.
“We facilitated Paragon’s launch by creating an entire brand identity and marketing program,” said Fahrenheit’s creative director, Dylan Tran. “We needed to tell a new story about expanded resources while reassuring existing clients that the commitment to them was unchanging, and it worked out beautifully.”
As a top-tier branding and marketing agency with a specialization in financial services, Fahrenheit is recognized for creating resilient brands and spearheading strategic rebranding. Their broad expertise includes naming, logo, website, social media, and marketing collateral as well as fintech integration, launch materials, and event planning.
About Fahrenheit Studio
Fahrenheit Studio is a Los Angeles-based branding and design agency founded in 1995 by Robert Weitz and Dylan Tran. The firm specializes in building complete branding and marketing systems for financial, architectural, entertainment, and technology companies. Fahrenheit works with a wide variety of clients such as IBM, Virgin Records, Mattel, Charles Schwab & Company, and Universal Music Group. Learn more at www.fahrenheit.com.
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